• OperatorOperator
  • KeyNoteKeynote
  • 08:50

    • Conference Welcome & Speed Networking Session

  • Aaron Richard Earl Boasman, Senior Researcher, Informa Telecoms & Media

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    • A chance to get to know your peers before the start of the conference and set a relaxed, informal and friendly atmosphere
  • 09:00

    • Chairman's Welcome and Introduction

  • Chairman: Dr. Karim Taga, Managing Director, Arthur D. Little
  • 09:10

    • Case Study: BT - Content and Service Delivery on NGN & Creating a Communications Ecosystem & The Roll of Ribbit

  • Dave Elmendorf, Director 21CN, Voice and Mulitmedia, BT, United Kingdom

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    • BT's vision of a holistic communications ecosystem system to drive and deliver content services
    • The roll of service delivery & operator evolving the traditional business model of an operator from a traditional carrier to a service provider
    • BT's vision for next generation services and the roll that Ribbit has to play in BT's strategy.
    • Future outlook for BT's 21CN & its position in the ecosystem with Ribbit.
  • 09:40

    • Business Model Transformation and the role of a Semantic SDP

  • Mac Taylor, CEO, Moriana Group, United Kingdom

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    • SDP: what has works; what hasn't worked and some ideas for the future of SDP
    • Underused Service Provider assets - identifying a rich seam
    • What is a Semantic SDP?
    • Why Service Providers will play a central role in the emerging data Web.
    • A new set of Business Models to exploit the new demand for data
  • 10:10

    • Gaining Competitive Advantage through Building an Effective Business and Commercial Platform

  • Alex Guo, Marketing Director, Huawei

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    • Future vision of Industry environment
    • The key success factor - an effective business & commercial Platform
    • How to build an effective business& commercial Platform
  • 10:40

    • Morning Refreshments & Networking

  • 11:10

    • Outlining the GSMA Open Network Enablers (One) API Initiative

  • Kevin Smith, Senior Technology Strategist, R&D, Vodafone Technology, UK

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    • Understanding how the cros-industry initiatve will allow conistent web access to network enablers
    • Detailing how the One API can complement existing client-side and serverside
    • APIs by providing access to network capabilities and information, regardless of operator
    • Evaluating the opportunity for commercial deployment
  • 11:40

    • Analysts Round Table: Future Forecasts and Reviewing the Latest SDP Developments and Returns on Investments

  • Peter Mottishaw, Principal Analyst, Analysts Mason, United Kingdom
  • Mac Taylor, CEO, Moriana Group, United Kingdom
  • Guy Redmill, ManagingDirector, Redmill Communications, UnitedKingdom

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    • Market size and investment forecasts for SDP: Are they on target and are analysts in agreement about future growth rates?
    • What are the revenue forecasts for SDP?
    • What is the key to future competitiveness in the SDP space?
  • 12:30

    • Networking Lunch

  • Stream A

    • Monetising SDP

  • Chairman, Dr. Karim Taga, Managing Director, Arthur D. Little, Austria
  • 14:00

    • Are Operators seeing ROI on Implementing SDP

  • Peter Hansen, Head of VAS Services, Fixed & Mobile, TDC, Denmark

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    • Evaluating the business impact of SDP implementation in terms of ROI
    • Considerations behind SDP deployment: reactive v's proactive SDP implementation approach
    • Measuring and ensuring ROI on SDP Deployment
    • Maximising ROI in the context of cross functional and heterogeneous networks
  • 14:30

    • Revenue Monetization Models for the SDP - best practices from the real world

  • Yugan Sikri, Solutions Architect, HP, USA

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    • What are the SP 's requirements for Revenue Management
    • Which are the practical revenue models that operators are considering?
    • HP's RevenueManagement, architecture and support formultiple revenuemodels
    • Examples of how operators are looking to generate revenues from their SDP
    • Developing an end-to-end solution for Revenue Monetization.
  • 15:00

    • Afternoon Refreshments & Networking

  • 15:30

    • Developing a Competitive Content Portfolio through SDP to Increase Revenues

  • Konstantin Zervas, Strategic Product Manager SDP, Ericsson, Sweden

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    • Finding ways to speed up the introduction of new services and manage behind the scenes complexity
    • Analysing the best way to manage the large variety id business and operational support services in a complex environment
    • Facilitating the introduction of new services and responding to consumer demand by standardising the development of data services
  • 16:00

    • Mashing up SOA, Web 2.0 and IMS Technologies to Create Innovative Applications and Location Based Services and Increasing Revenues for Operators

  • Mario Domingo, Head, Product Design and Creation, Globe Telecom, Republic of the Philippines

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    • What are the requirements to integrate networks and IT technologies?
    • How can operators make money from mash-up technologies and services?
    • What are the challenges to offering mesh services?
    • Are there any limitations to the offerings?
    • Offering location based technologies through mash-ups
  • 16:30

    • Panel Discussion: Examining the Changing Business Drivers for SDP & Ensuring Return on Investment

         MODERATOR: Eric Ho, CTO Marketing, Huawei 
         Ida La Spisa    , Head of SDP, Ericsson, Sweden
         Mario Domingo, Head, Product Design and Creation, Globe Telecom, Republic of the Philippines
         Peter Hansen, Head of VAS Services, Fixed & Mobile, TDC, Denmark

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    • Has a new set of business models arrived to ensure operators see ROI in light of the current economic situation?
    • What are the main drivers for SDP?
    • What are the best ways to reduce expenditure and time to market for services?
    • How can you improve the life of existing services?
  • 17:00

    • End of Day One and Drinks Reception

  • 19:00

    • SDP Gala Dinner Hosted by Informa Telecoms & Media

  • Stream B

    • Opening up to External Development & Using Open Source

  • Chairman, Mac Taylor, CEO, Moriana Group,, United Kingdom
  • 14:00

    • Transforming your Current Service Delivery Framework for New Services

  • Weijun Lee, VP, ZTE USA, USA

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    • Assessing the challenges faced by current service delivery frameworks
    • Looking at possible new areas of SDP transformation
    • What are the new SDP service models?
  • 14:30

    • Strategies to Expose Capabilities to 3rd Parties

  • Chris Kapuscinski, Program Manager Services Transformation, Alcatel-Lucent, USA

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    • Introducing open API's in the SDP value chain: How can we make API's successfully available?
    • Fight for the control over content. How much should operators open up their networks to 3rd parties?
    • What is the best way for operators to secure their networks once they have opened it up to 3rd parties to prevent against malicious content?
  • 15:00

    • Afternoon Refreshments & Networking

  • 15:30

    • Unlocking the wealth of Telco Customer Data

  • Victor Huan, Senior Consultant, Huawei

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    • Customer data is the intangible assets wait unlocking
    • How to create the panoramic view of user profile?
    • Consideration about current customer data  minings
    • Unlocking the value of Telco customer data from data openness
    • Unlocking the value of Telco customer data for personalization
  • 16:00

    • Addressing web2.0, from developer communities to end users

  • Marie-Paule Odini, HP, UK

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    • Why web 2.0 is a priority for integration with web 2.0 environments, social networks, blogs and enterprise portal
    • How can Web 2.0 provide environments and tools for developers to provide applications that can be deployed in different environments?
    • What value can new components like Restful gateway provide the SDP environment?
    • Benefits of Next Generation portals to developers and end users
  • 16:30

    • Panel Discussion: Breaking Down the Walled Garden and Integrating with Third Parties

  • Tanja de Groot, Director, Service Delivery Environment – Multimedia Services & Solutions, Alcatel-Lucent, France
  • Weijun Lee, VP, ZTE USA, USA

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    • Who are the new players in the service creation and execution environment and how will they change the current architecture?
    • Tackling the commercial challenges of working with content owners - establishing business models and revenue share agreements - is there a universal model which can be applied?
    • Examining security and control issues involved in exposing service capabilities to third party developers and the architecture options available for managing risks.
  • 17:00

    • End of Day One and Drinks Reception

  • 19:00

    • SDP Gala Dinner