- 08.00
SDP Analyst Breakfast Briefing
- 08.50
Registration & Coffee
- 09:00
- Chairman: Mac Taylor, CEO, Moriana Group, United Kingdom
Chairman's Welcome and Introduction
- 09:10
- Oddvar Risnes, Vice President Service Platforms, Telenor Research and Innovation, Norway
- What is the current status
- How do the operators follow up
- How does this compare to Web 2.0
- Where are the vendors and standards
Open Network Enabler API's, the trends towardsWeb2.0 for Telco's
- 09:40
- Martin Proek, Video & Content Applications Technology Development, Department Supervisor, Telefónica O2, Czech Republic
- Assessing the network impact of new internet devices such as the iphone, Blackberry & Nokia Nseries
- Examining the future growth of mobile web 2.0 services and internet devices - how can operators cope with the growing demand for content?
- How can SDP ease the burden of giving consumers access to content on their internet devises? Interoperability a problem?
- How will the new internet devises change the way that data is used?
Assessing the Impact of New Internet Devices on Operators and the Delivery of Content
- 10:10
- Reinhard Kniebeiss, Mobile Portal Specialist, Qatar Telecom, Qatar (tbc)
- Determining the strategic orientation of operations:
- Should content be within the operator's domain?
- How should operator, application developers and content owners position themselves?
- Examaning the key features that an SDF has to offer
- Ensuring the key features that an SDF has to offer
- Ensuring that the SDF supports the complete lifecycle of a service
- Understanding how operators can benefit fromthe hype aroundWeb 2.0 services
- Examining how operators can monetise their valuable customer data
Examining the Requirements of a Service Delivery Framework (SDF) From an Operator's Point of View
- 10.40
Morning Refreshments & Networking
- 11:10
- Zeljan Dobric, Head of Service Delivery Platforms, Mobilkom, Austria
- How can operators combine IMS & SDP to deliver cost effective applications and rich services to customers?
- Howare operators integrating IMSwith their existing service platforms and SDP plans?
- Is there a business case for a combined approach?
- What services can realistically be offered?
Combining IMS & SDP to Effectively Deliver New Content Rich Applications and Services
- 11:40
- Zeljan Dobric, Head of Service Delivery Platforms, Mobilkom, Austria
- Martin Proek, Video & Content Applications Technology Development, Department Supervisor, Telefónica O2, Czech Republic
- Luis Fernando Almansa Delgado, Senior ProjectManager, Telefonica, Spain
- Konstantain Zervas, Strategic Product Manager SDP, Ericsson, Sweden
- How can operator and vendor relationships with developers be improved?
- Driving innovation with application developers: Where should this come from - the operator or vendor community?
- Opening up networks to drive innovation: is there another way?
- What are the best ways to link up application developers, operators and vendors?
Panel Discussion: Stimulating Application Innovation Through Improved Operator and Vendor relationshipswith Application Developers
- 12.30
Lunch
- Stream C
Service Oriented Architecture
- 14:00
- Vincenzo Amorino, Project Leader, Service Creation Delivery & Exposure, Telecom Italia, Italia
- The Telco Service Exposure: context and architectural model
- Standard and FORA guidelines (3GPP, OMA, GSMA, WiMAX)
- WebServices exposure: is it the only choice? Needs, alternative and open point.
SOA Approach to Expose Operator Services: Telecom Italia's Experience
- 14:30
- Niklas Blum, Deputy Director NGNI, Fraunhofer Fokus, Germany
- Thomas Magedanz, Director NGNI, Fraunhofer Fokus & Professor at TU Berlin, Germany
- SDPs and open Operator APIs
- SOA as a base for Telco 2.0 implementation
- Network Openness vs. Developer / User Control
- Experiences from the FOKUS Open SOA Telco Playground
The Importance of a Service Orientated Approach: Open Interfaces, Network Abstraction and Service Brokers:
- 15.00
Afternoon Refreshments & Networking
- 15:30
- Dominic ONeill, Head of Urbanisation & Architecture Strategy, Orange-France Telecom, France
- Breaking apart the 'Telco 2.0 business model
- Combining Telco 2.0 and Web 2.0 components to increase value to customers
- What is the link between SOA and improved service delivery capability
- Transforming existing environments to a SOA basis
- What are the effects of SOA on operating costs for the carrier?
Using SOA to Unleash the Potential of the 2.0 World
- 16:00
- Niklas Blum, Deputy Director NGNI, Fraunhofer Fokus, Germany
- Vincenzo Amorino, Project Leader, Service Creation Delivery & Exposure, Telecom Italia, Italia
- Kristofer Kimber, Senior Analyst, The Moriana Group, UK
- Peter Mottishaw, Senior Analyst, OSS Observer, UK
- Dominic O'Neill, Head of Urbanisation & Architecture Strategy, Orange-France Telecom, France
- Is there co-operation between Web 2.0 & SOA?
- What are the best ways to leverage SOA investment in a WEB 2.0 World?
- How do you build and deploy Web 2.0 Solutions based on SOA?
Panel Discussion: SOA and WEB 2.0. Where do the two fit together?
- 16:30
- Francesco Di Corpo, Project Manager, Services Layer and Messaging
- Innovation, Telecom Italia, Italy
- Telecom Italia SDP Implementation
- SDP design according to SOA guidelines
- Services Exposure: Are Web Services the only choice?
- Different market and business needs enabled by SDP infrastructure
- Different types of interfaces exposed (WS, legacy, rest, IMS)
Telecom Italia: The Telco Service Exposure: Context and Architectural Model
- 17.00
End of Day Two & Conference Close
- 17:30
Evening Workshop (B) Led by HP
- Stream D
The Role of SDP, Convergence & Next Generation Services
- 14:30
- Graham Francis, Marketing Manager, OpenCloud Ltd, United Kingdom
- 14:00
- Javier Redondo, Head of Product Management for the Atos Origin NGIN offering
- Designing an SDP for hybrid networks and all customers types (Circuit Switched/IP, residential/corporate, prepaid/postpaid)
- Enabling rich service offerings with users getting multiple services simultaneously by supporting integrated Service Delivery, Provisioning and Charging in the SDP
- SDP as support for the different commercial offerings in the operator
- Reviewing successful experiences
- Evaluating the current pros and cons on existing Telco SDP frameworks for service creation and execution
- How can pre-built SCE components help developers to build services quickly?
- What are the common and interoperable standards for the SCE?
- What are the tools and processes that are needed to foster and support a developer community?
Creating the optimal Service Creation Environment (SCE) for Service and Application Developers to innovate on the SDP
Using SDP to Make Convergence Worthwhile
- 15.00
Afternoon Refreshments & Networking
- 15:30
- Zygmunt Lozinski, President, The Parlay Group, USA
- The role of Parlay and Parlay-X/Telecom web services
- Is there enough clarity on standards in the SDP Space?
- To what extent can you bypass some of the legacy and go straight to SDP?
- How can we guarantee scalability of the whole business when introducing new services?
SDP Standards and Legacy Integration: Ensuring Support for Traditional Legacy Networks
- 16:00
- Carl Piva, Sr WW Director CA
- Anders Lundqvist, Chief Architect SDP EMEA Oracle
- How important is real-time visibility into transaction success?
- How can we detect issues and share the relevant information with our partners?
- How can we enforce an early detection of fraud and integrity risks?
- What role will policy management play?
Reclaiming the Control of the Customer Experience: A Distinctly Unique Approach for Operators to Manage the Third Party Application Life-Cycle linking Usage, Quality and Revenue
- 16:30
- Mac Taylor, CEO, The Moriana Group, UK
- Javier Redondo, Head of Product Management for the Atos Origin NGIN offering
- Zygmunt Lozinski, President, The Parlay Group, USA
- Howdowebridge thegapbetweentoday's legacynetworks andNextGenarchitecture?
- Is the transition of today's service production environments to a new service architecture possible?
- What to do with existing revenue generating services?
- Will the IMS/TISPAN approach solve all problems?
Panel Discussion: Considerations in Planning for Next Generation Service Delivery Environment
- 17.00
End of Day Two & Conference Close
- 17.30


Operator
Keynote