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Conference Agenda
DAY ONE:Tuesday 16th September 2008
KEYNOTE PLENARY SESSION
Registration and Coffee
08:15
Conference Welcome and Speed Networking
09:00
- Daniele Tricarico, Conference Researcher, Informa Telecoms & Media, UK
Chair Welcome and Introduction
09.10
- Chair: Jonas Wilhelmsson, Strategic Portfolio Manager SDP, Ericsson, Sweden
BT’s Approach to Creating a Communications Ecosystem
09:20
- Dave Elmendorf, Director 21CN, Voice and Multimedia, BT, UK
Building the Next Generation Service Delivery Framework: Reviewing Concepts, Definitions and Deployment Strategies So Far
09.50
- Annikki Schaeferdiek, Vice President Marketing & Strategy, Ericsson, Sweden
The Role of Service Delivery Platforms in the Battle to Create New Revenues
10.20
- David Sharpley, VP Product Marketing and Channels, Oracle Communications, USA
Networking and Refreshments Break
10.50
SDP 2.0: Addressing the Key Challenges for Service Providers in the New Communication Ecosystem and Understanding Why SDP is a Critical Factor
11.35
- Sune Jakobsson, Research Manager, Telenor R&I, Norway
IT SDP and Telco SDP: Analysing the Dynamics of the Telco Ecosystem and Driving the Transition to the Next Generation of Service Delivery Platforms
12.05
- Moderator: Monika Gadhammar, Portfolio Marketing, Ericsson, Sweden
- Patricia Lopes, Vice President, Service Transformation, Alcatel-Lucent, USA
- Mario Domingo, Head - Service Creation Division, Globe Telecom, Philippines
- Ty Wang, Senior Director of Product Marketing, Oracle Communications, USA
- Nitin Patel, VP Strategic Marketing, Telenity, USA
- Dave Elmendorf, Director 21CN, BT, UK
- Shane Logan, Director, Services Architecture, TELUS, Canada
Networking Lunch
12.50
Day One Stream A
SDP MARKET AND STRATEGY OVERVIEW
- Chair: Jessica Figueras, Practice Leader, Service Infrastructure, Ovum, UK
Service Delivery Beyond the SDP
14.00
- Ranjith Mukundan, Head – Service Provider Service Layer Practice, Wipro Technologies
The Role and Importance of an Enhanced Service Delivery Framework in a Highly Competitive Market
14.30
- Ralph Niesen, Specialist sales SDP, Ericsson, Sweden
- Senior Representative, Service Provider
SDP/SDF 2.0 STANDARDIZATION ROADMAP
SDP Standards and Legacy Integration: Ensuring Support for Traditional Legacy Networks
15.00
- Zygmunt Lozinski, President, The Parlay Group, USA
Networking and Refreshment Break
15.30
Enabling Development, Deployment and Management of Converged Services on NGN and Legacy Networks
16.00
- Gabriel Enache, General Manager, Service Capability Delivery Division, Romtelecom, Romania
Service Delivery Frameworks and their Role in the Rapid Assembly and Commercialization of New Services
16.30
- Lucia Gradinariu, Senior Advisor, Industry Programs, TeleManagement Forum, USA
SOLUTION PROVIDER Q&A
What are the Challenges in Integrating Platforms with Heterogeneous and Multiple Networks?
17.00
- Moderator: Jessica Figueras, Practice Leader, Service Infrastructure, Ovum, UK
- Guy Redmill, Managing Director, Redmill Communications and Cantata, UK
- Lucia Gradinariu, Senior Advisor, Industry Programs, TeleManagement Forum, USA
- David Mangini, Global SDP Solution Executive, IBM Telecommunications Industry, USA
End of Day One and Drinks Reception
17.45
Gala Dinner
19.30
Day OneStream B
Service Oriented Architectures: Establishing a SOA Roadmap
- Chair: Karim Taga, Managing Director & Global TIME (Telecoms, IT, Media & Electronics) Practice, Athur D Little, Austria
Accelerating the Adoption of SOA into the Telecoms Domain and Deploying Services Quickly and Efficiently
14.00
- Craig Wilson, Director, Global Communications Industry Solutions, IBM Software Group, USA
Utilising Enterprise Architecture to Build on the Opportunity to Rationalize the Service Provider Infrastructure Architecture
14.30
- Mario Domingo, Head - Service Creation Division, Globe Telecom, Philippines
IMS and the Service Layer: Adopting SDP/SOA and IMS for the Operators’ Roadmap to Service Convergence and Exploiting the Opportunity of the SDP Enabling IMS
15.00
- Ken Lee, Director of Product Marketing, Oracle Communications, USA
Networking and Refreshment Break
15.30
The Role of Service Governance in a SDP and Web 2.0 Environment
16.00
- Gerry Winsor, Senior Telecom Solution Architect, Hewlett-Packard, USA
A SOA approach to IMS: Telecom Italia’s Experience
16.30
- Mario Bonnet, Innovation Project Manager, Telecom Italia, Italy
INDUSTRY ANALYST ROUNDTABLE
Exploring the Dynamics and the Tensions Between Web 2.0 and SOA: Alternative or Complimentary?
17.00
- Karim Taga, Managing Director & Global TIME (Telecoms, IT, Media & Electronics) Practice, Athur D Little, Austria
- Jeff Heynen, Directing Analyst, IPTV and Next Gen OSS/BSS, Infonetics Research, USA
- Thomas Magedanz, Director NGNI, Fraunhofer FOKUS, Germany
- Peter Mottishaw, Senior Analyst, OSS Observer, UK
- Kristofer Kimbler, Senior Analyst, The Moriana Group, UK
End of Day One and Drinks Reception
17.45
Gala Dinner
19.30
DAY TWO:Wednesday, 17th September 2008
KEYNOTE PLENARY SESSION
- Chair: Jessica Figueras, Practice Leader, Service Infrastructure, Ovum, UK
SDP/SDF: Service Innovation
Registration and Coffee
08:15
Speed Networking
08:50
Chair Welcome and Introduction
09.00
SOA and the Customer Experience: Ensuring an End-to-End Seamless Experience
09.10
- Arvind Dwivedi, Head Service Delivery, Reliance Communications, India
Strategies for Effective Transformation of the Service Delivery Environment
09.40
- Jean-Pierre Gaillat, Professional Services Managing Vice President, System & Application Integration, Alcatel-Lucent, France
Are Web 2.0 Innovations a Threat to Telecom and which Web 2.0 Applications will have Most Impact on the Future of SDP? What the Industry Thinks and Believes
10.10
- Mac Taylor, CEO, The Moriana Group, UK
Networking and Refreshments Break
10.40
Service Delivery in a Mobile Browsing Environment: Telefónica O2 Czech Republic Experience and Approach
11.25
- Martin Prošek, Video & Content Applications Technology Development, Telefónica O2, Czech Republic
KEYNOTE WEB 2.0 Q&A
Making the SDP an Innovation Platform to Develop Services Using the Web 2.0 Approach: Is There a Killer Application and How Can the Industry Maximise New Service Concepts?
11.55
- Moderator: Patricia Lopes, Director of Services Transformation, CMO, Alcatel-Lucent, USA
- Arvind Dwivedi, Head Service Delivery, Reliance Communications, India
- Jonas Wilhelmsson, Strategic Portfolio Manager SDP, Ericsson, Sweden
- Victor Donselaar, Managing Director, Movial Communications, Finland
- Gurol Akman, CTO, Telenity, USA
- Chris King, Senior Director of Product Marketing, Oracle Communications, USA
Networking Lunch
12.40
Day TwoStream A
Opening Up to External Development
- Chair: Monika Gadhammar, Strategic Portfolio Manager SDP, Ericsson, Sweden
IMS and the Converging Media: Mashing Up SOA, Web2.0 and IMS Technologies
13.40
- Nuno Silva, Senior Engineer, PT Inovação, Portugal
Introducing the Open Movil Forum Initiative: The Role of Open Source in the Operator Service Delivery Framework
14.10
- Luis Fernando Almansa Delgado, Senior Project Manager, Telefonica, Spain
Presenting SK Telecom Common Delivery Platform: Horizontal Layer to Empower Convergent Applications
14.40
- Jon Sung, Principal Architect, SK Telecom Americas, USA
Networking and Refreshment Break
15.10
The Role of Service Brokers for Delivering combined Telco/Web 2.0 Services over Open Network APIs
15.40
- Thomas Magedanz, Director NGNI, Fraunhofer FOKUS, Germany
- Niklas Blum, Deputy Director NGNI, Fraunhofer FOKUS, Germany
THIRD PARTY INNOVATION FOCUS / 1
Discussing Ways to Expose the Operator Capabilities to 3rd Parties
16.10
- Moderator: Kristofer Kimbler, Senior Analyst, The Moriana Group, UK
- Niklas Blum, Deputy Director NGNI, Fraunhofer FOKUS, Germany
- Jon Sung, Principal Architect, SK Telecom Americas, USA
- Anders Lundell, Director of Product Marketing, Oracle, Sweden
THIRD PARTY INNOVATION FOCUS / 2
What are the Successful Models for the Cooperation between Telco Operators and the Developers’ Communities?
16.55
- Moderator: Mac Taylor, The Moriana Group, UK
- Victor Donselaar, Managing Director, Movial Communications, Finland
- Luis Fernando Almansa Delgado, Senior Project Manager, Telefonica, Spain
- Jeff Heynen, Directing Analyst, IPTV and Next Gen OSS/BSS, Infonetics Research, USA
- Matthieu Loreille, VP Marketing, jNetX, France
End of Day Two
17.30
Day Two Stream B
SDP for Next Generation Services
- Chair: Karim Taga, Managing Director & Global TIME (Telecoms, IT, Media & Electronics) Practice, Athur D Little, Austria
Understanding the Customer Experience and Demand of New Services to Maximise Revenues
13.30
- Erik Kruse, Strategic Marketing, Ericsson, Sweden
Making Convergence Worthwhile
14.00
- Christopher Dulya, International Business Manager Atos Origin NGIN, Spain
- Pedro Benito, Business Manager, Atos Origin NGIN, Spain
Optimising the Performance And Scalability Of The SDP: Reducing Risk And Safeguarding Profitability Through Proactive Performance Management
14.30
- Cagri Sevinc, Service Manager, Turkcell, Turkey
- Carl Piva, Director of Telecommunications Business Development World Wide, CA Wily Technology, Sweden
Networking and Refreshment Break
15.00
The Challenge of the Challenger Operator: Examining How Differentiation is the Key to Success for a New Entrant
15.30
- Guy Redmill, Marketing Director, Gintel, UK
- Stig Roberg, Project Manager, Network Norway, Norway
TDC Vision for a Next Generation Product and Service Delivery Approach: Understanding the Role of SDP for an Innovative Service/Concept Strategy
16.00
- Bernd Reul, Strategy & Business Development Manager, TDC Mobile Nordic, Denmark
Success Story: NGIN Deployments in mobilkom austria group
16.30
- Walter Maurer, Head of Network Service Platforms, mobilkom, Austria
INDUSTRY SHOWDOWN ON CONTENT SERVICES AND PARTERNSHIPS
Managing Content Partnerships in the Delivery of Multimedia Services
17.00
- The industry showdown will be joined by key speakers of the event
End of Day Two
17.45
DAY THREE Thursday 18th September 2008
- Chair: Mac Taylor, CEO, The Moriana Group, UK
Building a 2.0 Service Delivery Environment
Registration and Coffee
08:15
Chairman Welcome and Introduction
09.00
Building a Dynamic Ecosystem with IMS and SDP to Drive VAS Uptake
09.10
- Shane Logan, Director, Services Architecture, TELUS, Canada
PANEL DISCUSSION
Examining the Changing Business Drivers for SDP Implementation: What are the Main CAPEX and OPEX Considerations Associated with SDP Deployment?
09.40
- Moderator: Ralph Niesen, Specialist Sales SDP, Ericsson, Sweden
- Mac Taylor, CEO, The Moriana Group, UK
- Ty Wang, Senior Director of Product Marketing, Oracle Communications
- Shane Logan, Director, Services Architecture, TELUS, Canada
Service Creation Focus
Taking a Phased (Staged) Approach to End-to-End SDP Deployment
10.25
- Gurol Akman, CTO, Telenity, USA
Networking and Refreshments Break
10.55
Bringing External Innovation to Telecom Service Delivery to Drive Innovation and Generate Revenue
11.10
- Dennis Magaya, Executive Head of Services and Applications , Cell C, South Africa
Personalizing and Simplifying the Users Experience
11.40
- Mehdi Khorasani, Solution Director, Systems & Applications Integration, Alcatel-Lucent, France
Modelling the Impact of the SDP on OSS/BSS: Establishing a Framework for Successful Charging Models
12.10
- Gordon Rawling, EMEA Marketing Director, Oracle Communications, UK
Networking Lunch
12.40
Introducing SDP on IMS VS Introducing SDP on non-IMS: Perspectives and Challenges
14.00
- Rebecca Copeland, Senior IMS Consultant, Huawei, Europe
Revenue Management in a Service Delivery Environment
14.30
- Yugan Sikri, Solution Architect, Hewlett-Packard, USA
Networking and Refreshment Break
15.00
Positioning SDP to the IPTV and Triple Play/Quadruple Play Service Delivery Framework
15.30
How Can an xVNE Platform Be Integrated With SDP to Maximise Operators Service Offering flexibility and Profitability?
16.00
- Leo Chan, Chief Solutions Architect, PNG Telecoms USA
OPEN DISCUSSION
Considerations in Planning for Next Generation Service Delivery Environment
16.30
- Moderator: Mac Taylor, CEO, The Moriana Group, UK
End of Conference
17.15
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Provided invaluable insights into the current state of the evolution of SDP(PK, Alcatel-Lucent @ SDP Global Summit 2007)
Everything you always wanted to know about connecting subscribers with service & content providers(PS, KPN @ SDP Summit 2006)
