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Evening Workshop

EVENING CONFERENCEWORKSHOP BWednesday 17th September 2008

Making Money in a Multi-screen World. Increase Flexibility by Delivering New Services Across Networks

Led by: Alcatel-Lucent and partners

Workshop Chair: Per Kristiansson, Director Services Marketing and Business Development, Alcatel-Lucent

Per Kristiansson is Senior Director of Strategy & Marketing for the regions of Europe, Africa, Asia (EAA). In this position he is responsible for positioning Alcatel-Lucent's service capabilities in areas such as next generationnetworks, network operations and outsourcing as well as professional services. In addition, he is responsible for theregional strategy planning supporting Alcatel-Lucent's growth ambitions as a leading network integrator in the region. Per joined Alcatel-Lucent in 2005 and has a 17 year background with IT services companies such as IBM and CSCwhere he has held various senior management positions in both service delivery and business development.

Workshop Objectives:
In a two hour in-depth round table session, Alcatel Lucent and partners will offer a unique insight on the next generation Service Delivery Environment (SDF). The interactive workshop will review the most successful experiences in generatingrevenue as a result of a next generation SDF and will exclusively present a Blended Lifestyle Location-based Demo (IBM WebSphere Software). The role of IMS and SDP in the 2.0 environment will be discussed. The workshop will also look at userpreferences and brands and will explore device and content management trends and opportunities for service providers.

Registration & Refreshments

17.30

Light food and drinks provided to delegates attending the evening session

Blended Lifestyle Location-based Demo: From Concept to Full-Scale Using Multi-Vendor Web Services Tools

17.45

Guaranteeing quality for services from content to device services assurance
Designing repositories and web processes using IBM WebSphere

Christophe Larcher, System & Application Architecture Director, Alcatel-Lucent

Mixing IMS and All Things 2.0

18.10

Studying user preferences and brands in a multi-session, always on world
Exploring device and content management trends and opportunities

Daniel Emmons, Head of Marketing, EMEA, Software and Services, Alcatel-Lucent

A Technical View of Blended Services & Atomic Components

18.40

Defining the nuts and bolts of mash-ups and blended services
Simplifying service definitions and notations for effective operational and IT teams

Johan Vandenberghe, Senior Solutions Architect, Alcatel-Lucent

Analyst Roundtable on the Business Challenges ofMonetizing Networks, Services, and Applications

19.10

Chair: Jessica Figueras, Principal Analyst, Ovum
Senior Representative, Mobile Service Provider
Marketing Officer, IT Software Vendor, Senior Representative, Wireline Services Provider